Web Design: 5 Critical Success Factors

March 09, 2015
niall

These are 5 Critical Success Factors  to look at when considering Web Design.

1. Goals
This is the most important thing to consider when designing a website.
A goal might be an online purchase, encourage a phone call or fill out an online form. All of theses things are measurable in Google Analytics and you should track them to evaluate how successful your site is.

Web Design: Goals

Web Design: Goals

2. Offer
What exactly are you offering your customer? How will your product or service help to solve your customers problem? How is it going to make their life a little bit easier? This should be described in one sentence keeping it short and simple and be displayed front and centre of the home page of your website.

Web Design: Offer

Web Design: Offer

3. Call To Action
What exactly do you want your customer to do ? This links directly back to the goals you defined in Step 1. Give your customer a command. Tell them what to do next Call Now or Buy Now. Whatever it is needs to be one primary ‘Goal’ and one primary ‘Call to Action’. Your primary call to action should be visible from every single page on your website. This gives the customer the opportunity to score a goal from anywhere within your site.

Web Design: Call To Action

Web Design: Call To Action

4. Video
Its so much easier to consume content from a video rather than reading text. The cost of doing videos has gone way down. Have one on your home page explaining your product and introducing your company.

Web Design: Video

Web Design: Video

5. Mobile
Your website has to be optimised for mobile devices. Mobile devising being tablets and mobile phones. If you are considering a new website redesign and your not factoring in mobile your wasting your time. If you have an existing site and its not optimised for mobile Im afraid to say its not good enough.

Web Design: Mobile

Web Design: Mobile

Thats it thats your 5 critical success factors to consider when designing a website. Remember design is not just about looking pretty its about function and doing a job. The job of your website is to ensure your business gets more customers.

So if you want to see how we could help with your website design, then we’d love to hear from you. Simply leave your details below and someone will call you back, or if you can call us now on (01) 4433660.

Look forward to hearing from you :-)

 

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